![]() ![]() In 1977, the red line seen on the wheels were phased out. Co-designed by Paul Tam, Ira Gilford and Larry Wood, the team created collector’s favourites such as Evil Weevil (a Volkswagen with two engines), Open Fire (an AMC Gremlin with six wheels), Six Shooter (another six wheeled car), and the rare Double Header (co-designed with Larry Wood). The iconic Rear-Loader Beach Bomb, which is considered the holy-grail of any collection was also launched in 1969 and included removable surf boards.ġ970’s This was the era of “The Sizzlers Series” which included an electric motor – it was the first of it’s kind. ![]() As new designers came on board, 24 models were released including The Splittin’ Image, Torero, Turbofire, and Twin Mill whichwere part of the “Show & Go” series and are the very first original in-house designs by Hot Wheels. ![]() 16 cars were created – 11 of them designed by Harry Bentley Bradley – which featured Spectraflame paintwork, bearings, redline wheels, and working suspension – and even included a flip top hood.ġ969 As Handler predicted, success of the Hot Wheels skyrocketed, but not before Harry Bentley Bradley quit Mattel to return to the automotive industry. Without any doubt the cars became a huge success. Designed for boys, he wanted to capture a large portion of the market for matchbox cars that was dominated by British company Lesney Products. According to Mattel, the average kid in America owns 50 Hot Wheels cars, with 10 cars being sold sold every second.ġ968 Co-founder of Mattel, Elliot Handler decided to produce a die-cast line of toy cars. In celebration of Hot Wheels’ 50 year anniversary, Donut Media has released a 2 minute video of the most popular cars included in the franchise – get ready for a throw back. ![]()
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